We were approached by Bold - a startup marketing agency based in the Isle of Man.
They had dreams of making it in a already saturated and competitive market. Bold knew they had something special to offer, they just needed to figure out how to make their brand stand out! That’s when they approached us.
We got to work and did some market research to see what their competitors were up to. We not only carefully listened to what Bold wanted to achieve in terms of the business goals, but also made sure the brand reflects the owners character, hobbies, preferences and is authentic therefore associated with their location. This helped to identify the key insights into design direction.
We knew that to succeed Bold needed an image that would appeal to the target audience, reinforce brand’s identity and make them stand out from the competition.
The project included designing website with additional subpages, marketing materials like brochures, digitals, offer templates and presentations.
Bold established themselves as the key player in the market and attracted a bunch of new clients.
When entering a crowded market don’t be afraid to think outside of the box and have some fun with your branding. Playful and personal approach makes the brand stand out, be authentic and make a name for themselves.
So go forth, be bold, and always remember to have a little fun!
